Errolson Hugh Confirms End of NikeLab ACG Collab

It would appear Errolson Hugh of ACRONYM's longstanding partnership with Nike is coming to a close. This news comes after DJ Teki Latex tweeted about the collaborative work ending. Apparently NikeLab ACG (in its Errolson Hugh-led incarnation) is no more and they are just gonna do retro ACG sportswear stuff now. I respect the strategy but i'm gonna miss the techwear take on ACG — Teki Latex (@TekiLatex) July 10, 2018 Hugh shared those tweets and replied, confirming that there would be just one more season. Latex claimed that NikeLab ACG is planning a different approach, focusing more on "retro ACG sportswear stuff" from now on. One more season left (HO'18) — Errolson Hugh (@erlsn) July 10, 2018 Under Hugh, NikeLab ACG's techwear-inspired output reflected the work the designer does with ACRONYM. Latex argued in one of his tweets that Hugh arguably built NikeLab ACG into what it is today, a highly respected and popular line. Touching on this, he added that Nike "can afford to look back at what made ACG great back in the day" now it has an established reputation thanks to Hugh's work. The affiliation w Acronym built ACG into a major line respected both by technical/performance geeks & hypebeasts. It's arguably the coolest thing Nike has now all thanks to @erlsn . Now that Nike has that, they can afford to take a look back at what made ACG great back in the day — Teki Latex (@TekiLatex) July 10, 2018 But it would be a shame if they completely abandoned the forward-thinking aspect which defines ACG. They could hire the people behind dope new brands like Meanswhile or And Wander to take care of it for example. — Teki Latex (@TekiLatex) July 10, 2018 What do you think of this apparent shift in strategy by NikeLab ACG? Will you miss Errolson Hugh's influence on the line? Let us know in the comments. In other news, the filming location for Drake's "In My Feelings" video has come out. Find out where here. via Highsnobiety